About Video Metrix 2.0
As TV continues to travel everywhere, online video is
becoming an increasingly effective and relevant medium
to conveniently reach and engage audiences.
Comprehensive viewing intelligence, combined with
demographics provide an invaluable platform for
improved media planning.
comScore Video Metrix® provides the transparent,
end-to-end video measurement required to ensure
scalability, growth and success in the online video
marketplace. Powered by comScore’s unique ability to
separate video advertising and video content, Video
Metrix Reach/Frequency is also available to simplify
the planning of online video campaigns, and to assess
the best fit to reach your target audience with video
experiences.
Highlights
Objective.
Delivers industry-focused, third-party reporting of
all competitors in the video-viewing marketplace.
Advanced.
Employs comScore’s leading Unified Digital Measurement
methodology for the most accurate and comprehensive
view of the video marketplace.
Complete.
Provides the industry’s only comprehensive measurement
of the video marketplace, with the ability to track
video advertising, top television programs, viral
videos, and syndicated traffic.
Familiar.
Classifies video-viewing activity by TV dayparts for
effective cross-media planning and GRP comparisons.
Benefits
For Advertisers and
Agencies:
• Identify who is
watching online video and the frequency of their
viewing
• Learn where to reach viewers most effectively by demographic, site, or genre
• Cut through the clutter of online video and target new audiences where they are most engaged
• Using our unique Video Metrix Reach/Frequency tool, plan against ad-only or content-only breakouts of publishers’ video inventory
• Learn where to reach viewers most effectively by demographic, site, or genre
• Cut through the clutter of online video and target new audiences where they are most engaged
• Using our unique Video Metrix Reach/Frequency tool, plan against ad-only or content-only breakouts of publishers’ video inventory
For Publishers:
• Showcase the
value of your audiences in terms of size, composition,
ad reach, and demographics
• Position your online video business for continued growth and monetization
• Utilize comScore’s tags to best represent the unique advantages of your video network
• Understand competitors’ monetization strategies with ads and content video ratios
• Position your online video business for continued growth and monetization
• Utilize comScore’s tags to best represent the unique advantages of your video network
• Understand competitors’ monetization strategies with ads and content video ratios
To learn more about
comScore Video Metrix, please Contact Us
today.
Key Enhancements
Ads and Content Reporting
Two brand-new, distinct ways of measuring and understanding online video viewing: based on content videos or advertising videos.
Unified Digital Measurement (UDM) Methodology
We have upgraded Video Metrix to use comScore’s leading Unified Digital Measurement (UDM) methodology, bringing it in line with how comScore’s page-measurement service, Media Metrix 360, is calculated.
New Measures
Leveraging our completely revised data collection and processing mechanisms, we have added new measures that facilitate deeper insights into video monetization characteristics and audience engagement levels.
Video Reach / Frequency Tool
The industry now has a fully-featured, unique-to-comScore, Video Reach and Frequency tool that provides video publishers with valuable visibility in front of agencies creating cross-media and cross-publisher media plans.