Video Reach / Frequency
comScore Video R/F™
delivers online video reach and frequency metrics to
media planners and buyers. Leveraging comScore’s
unique ability to track ad-videos separate from
content, Video R/F allows
planners to analyze online video advertising plans
site-by-site and across media platforms to achieve
quantitative media-delivery goals.
Highlights
Accessible.
Reports on campaign reach, frequency and GRP delivery
via the easy-to-use MyMetrix interface.
Flexible.
Allows for variable inputs tailored to specific
campaign durations.
Extensive.
Measures hundreds of web entities reported each month,
ensuring broad coverage for media planning purposes.
Simple.
Delivers crisp, clear charts showing reach build by
target group, for easy integration into presentations,
proposals and other documents.
Benefits
• Integrate online
video into multi-media plans based on consistent
planning metrics
• Evaluate a campaign’s impact on the fly so you can adjust campaign inputs to achieve
specific campaign objectives
• Plan against content-videos only or ad-videos only inventory splits and identify
publishers’ video ad-clutter
• Conduct comparative analyses across multiple sites for optimal media planning
• Plan and evaluate campaigns across the Internet, from large sites with sizable reach to
niche sites with increased frequency
• Leverage frequency capping to control distribution of ad impressions and prevent over
exposure of ad creative
• Evaluate a campaign’s impact on the fly so you can adjust campaign inputs to achieve
specific campaign objectives
• Plan against content-videos only or ad-videos only inventory splits and identify
publishers’ video ad-clutter
• Conduct comparative analyses across multiple sites for optimal media planning
• Plan and evaluate campaigns across the Internet, from large sites with sizable reach to
niche sites with increased frequency
• Leverage frequency capping to control distribution of ad impressions and prevent over
exposure of ad creative
