YouTube Partner Reporting
comScore
and YouTube are excited to announce a new feature
that highlights the dedicated audiences garnered by
YouTube content partners, independent and
professional, bedroom and broadcast.
How it WorksIndividual
audiences for partners and their channels, (such as
CBS, Machinima, Philip DeFranco and hundreds of
others) will now be displayed as their own entities
underneath the YouTube parent entity in comScore's
Video Metrix measurement service.
Benefits of
YouTube Partner Reporting
With
3rd party measurement, YouTube partners can better
monetize their content by having their audiences
represented to the agencies and brands that actively
use Video Metrix data.
In
parallel, the industry
can now quantify the number of
unique viewers belonging to different YouTube
channels, as well as the demographics of those
viewers. comScore Video Metrix
enables stakeholders to:
Quantify
the number of unique viewers belonging to different
YouTube channels
Understand
the age, gender, household income, household size,
race, geographical region, and many other
demographic and attitudinal characteristics of
YouTube partners’ audiences
Answer
questions around the number of video views,
engagement rates, and average time spent watching
each video
Determine
the GRPs and reach of YouTube partners across the
total population, creating an apples to apples
comparison with billboard, print, and TV ad
inventory
Monitor
month-over-month
trending of YouTube partners’ channels’ data, to
preemptively discover YouTube’s rising stars
Analyze
the different dayparts that audiences tend to tune
in during, whether it be the weekend early morning
or weekday primetime (currently available for U.S.
market only)
Administer
custom ad effectiveness studies that reveal the
demonstrable value YouTube viewers have for the
brands they represent
Interactively
create and optimize complex campaign plans across
multiple different media entities, (now including
YouTube partners) that reach the exact target
audience desired, with the frequency necessary for
success
.Additional Information
How YouTube Partners Can Customize their Reporting
Methodology and Privacy
YouTube Reporting FAQs
“Accurate traffic
reporting and attribution has been long
requested by our YouTube partners. comScore's
latest methodology is a great step towards
showing advertisers the true value of YouTube
Partner content.”
– Baljeet Singh, Senior Product Manager,
YouTube
About YouTube Partner Reporting