and YouTube are excited to announce a new feature
that highlights the dedicated audiences garnered by
YouTube content partners, independent and
professional, bedroom and broadcast.
audiences for partners and their channels, (such as
CBS, Machinima, Philip DeFranco and hundreds of
others) will now be displayed as their own entities
underneath the YouTube parent entity in comScore's
Video Metrix measurement service.
YouTube Partner Reporting
With 3rd party measurement, YouTube partners can better monetize their content by having their audiences represented to the agencies and brands that actively use Video Metrix data.
parallel, the industry
can now quantify the number of
unique viewers belonging to different YouTube
channels, as well as the demographics of those
viewers. comScore Video Metrix
enables stakeholders to: