What
will
my
listing
look
like? Each
CMS
account
will
be
listed
out
separately,
with
the channels listed out
underneath CMS account names. Customized aggregations of data from
multiple channels can be created underneath partners’ top-line
entities. Most of comScore’s existing clients do this already, so as to
best represent the different ways they sell their audiences.
What
does
comScore's YouTube Reporting cover? YouTube
data
reporting is inclusive of views that come from embedded YouTube
players, as well as views on YouTube.com.
How
is
this
different
than
YouTube's
internal
analytics? comScore's
audience
measurement
tools
are
accessed
by
marketers
and
planners,
providing broad audience knowledge across thousands of publishers.
Analytics tools are used to guide programmatic and editorial choices
and are only accessed by the content creator. Furthermore, comScore has
the unique ability to accurately understand demographics, attitudinal
characteristics, unique viewers, and other capabilities.
Will
this
mean
more
advertising
will
be
run
against
my content? This
development
does
not
mean
that
any
additional
advertising
will be run
against your content. Rather, it opens up many new opportunities for
you to monetize your content with the backing of the most-trusted
measurement resource available. What you do with these new
opportunities is up to you.
I
don’t
want
my
audience
to
think
I
am
exploiting them to advertisers;
how do I ensure this won’t happen? comScore
and
YouTube
have
invested
significant
time
and
resources
towards
ensuring that the data captured, processed, and presented retains the
industry-leading privacy and data integrity standards both companies
are proud to have helped pioneer. The changes that take place to
facilitate partner-level reporting in Video Metrix all happen behind
the scenes. Your viewers will be unaware of the changes that have taken
place and will benefit from the fact that any monetization efforts you
choose to pursue will be more targeted to their collective
characteristics and preferences.
Will
my
audience’s
user
experience
be
affected? No.
All
of
the
mechanisms
in
place
to
facilitate
this reporting occurs on
the YouTube server-side, so there will be no affect on your audience’s
end user-experience.