Ads vs Content Video Reporting

comScore is the first online audience measurement company to track both in-stream advertising videos as well as content videos. By being able to track and split-out the metrics associated with both types of video, comScore provides publishers and media planners with:

•  Ability to determine "ad clutter" for competing publisher sites
•  Insight into how competing publishers monetize their inventory
•  Transparency into content-only engagement levels
•  Ability to determine reach of in-stream advertising
•  The number of video ad-impressions publishers serve on a monthly basis
•  The number of content videos that are available for media planner to plan against

Ads and content data can now be used to power a fully-featured unique-to-comScore Video Reach Frequency tool for agencies:

•  Facilitates easily creating cross-media and cross-publisher media plans
•  Allows agencies to easily incorporate online video into their media plans
•  Agencies can now plan against true content views or in-stream ad impressions
•  Ad monetization-ratios, average ad durations, and accurate reach levels are vital measurements for developing effective media plans using the Video Reach/Frequency tool