Video Metrix Webinars and Presentations

The State of Online Video in Germany
Speaker: Marc Gosschalk

The value of the online video marketplace in Germany is booming. In April 2011, Internet users in Germany spent more time watching online videos than ever before: 44.9 million people watched online video content for an average of 20 hours each. However, time spent watching online video advertising in Germany accounts for only 1.0 percent of total time spent watching videos. As the online video market grows, the need for visibility, transparency and accurate measurement is now more critical than ever.
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The Online Video Nation in Canada
Speaker: Andres Palmiter

During this session, comScore’s Online Video Specialist, Andres Palmiter, walks you through the state of the online video nation specific to Canada. Learn how to distinguish yourself from your competitors and tell a compelling story about your video audience through the use of new 2.0 reporting.
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The Rise of Online Video in India
Speaker: Kedar Gavane

Join Kedar Gavane, Director of comScore India, as he presents key insights into the Indian online video market and the potential that exists for brands in this growing space.
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Finding Clarity in Today’s Blurred Video Viewing Landscape
Speaker: Gian Fulgoni

In this keynote presentation, comScore Executive Chairman and Co-Founder Gian Fulgoni provides a topline analysis of today’s blurred video viewing market, offering perspective on how consumers are engaging with video today, how their habits have changed over time and what opportunities this creates for branding versus direct response advertising online.
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The Value of Online Video in the UK
Speaker: Marc Gosschalk

The value of the online video marketplace is booming, with the role of video in all stages of the consumer lifecycle becoming increasingly recognised. In this webinar comScore's Marc Gosschalk takes a deep dive into into the changing nature of the UK online video marketplace with valuable insights to help you make better decisions.
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The State of Online Video
Speaker: Dan Piech

In this presentation on the current state of the online video market, comScore’s Dan Piech uses industry insights to provide a picture of today’s online video consumer. Who is watching, how engaged are they and what has changed over time? Where are we seeing the biggest shifts – long-form or short-form videos? What impact is online video having on traditional TV viewing, and when it comes to online advertising how are consumers’ preferences shaping the market?
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¿Cómo está creciendo el consumo de video online en España?
Speaker: Jaime Agulló

El video online se está convirtiendo en un importante medio para alcanzar a una audiencia online creciente. De acuerdo con datos proporcionados por comScore, los más de 19 millones de usuarios de internet españoles vieron un total de 2.900 millones de videos durante el mes de Octubre.
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M&M Briefing Event - Online Video Summit
Speaker: Luca Benini

Luca Benini, comScore Vice President and Commercial Director for Europe, gave insight into the online video viewing behavior from a global perspective, looking at trends in the industry and elaborating on the effectiveness of online video advertising.
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Video Advertising Effectiveness Case Studies
Speaker: Toby Crisp

Toby Crisp, comScore Marketing Solutions Manager for Europe, presented the results of three case studies carried out with .FOX Networks, VideoEgg and VivaKi, demonstrating the power of video over time, its value compared with traditional display, and why pre-roll may not be the dominant video advertising format for long.
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How Latin America is Shaping Online Video’s Global Growth
Speaker: Andres Palmiter

Did you know that there are over three billion videos viewed monthly in Brazil and that the average Mexican viewer spends more than eight hours every month watching online video? Being able to measure viewership in Latin America will help marketers, creative programmers, and brands reach a largely untapped online segment.
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The State of Online Video in Latin America – Spotlight on Argentina
Speaker: Tania Yuki

The State of the Online Video was presented at IAB Argentina on August 25th by Tania Yuki, comScore Senior Director of Video and Cross Media Products. The presentation delivers an overview of online video trends and viewing in Latin America with a special focus on Argentina, followed by an analysis of the synergies between TV and the web and the opportunity in video advertising.
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Blurring the Landscape: How TV is Merging Digital and Traditional Media
Speaker: Tania Yuki

There is a lot of debate right now about how online video and television can work together. The possibilities of digital TV and its place and time-shifting capabilities mean that the line between digital and traditional is increasingly blurred.
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Best Foot Forward: How to Answer an RFP with Video Metrix
Speaker: Andres Palmiter

As agencies spend more money planning against online video inventory, it is incumbent that video publishers be able to tell a compelling story about their respective audiences. Specifically, how can video publishers leverage their online video traffic in an RFP response?
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Cross-Screen Synergy: Show me the (TV) money
Speaker: Tania Yuki

As the line between Online Video and TV continues to blur, marketers are exploring the ways in which these two channels are different and capable of complementing one another – both by reaching people in different ways, as well as reaching different people. Video creates substantial opportunities for publishers and advertisers to leverage “sight, sound and motion” in new ways… see how!
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Going Beyond TV on the Web: Finding the Untapped Advertising Opportunities in Online Video
Speaker: Tania Yuki

While brand name broadcasters may dominate advertisers’ plans, plenty of opportunity lies beyond “TV on the Web.” Examine creative new models for online video advertising that enable advertisers to create immersive entertainment that reaches consumers directly, around their specific interests.
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Online Video Measurement: Canada
Speaker: Dan Piech

During this presentation, Dan Piech shares new innovations in video measurement, as well as some simple insights that will help publishers supercharge their online video business in 2010 and beyond!
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The Importance of Getting Beyond Big in Online Video
Speaker: Tania Yuki

When it comes to making online video audiences targetable and valuable, big sweeping numbers and unfamiliar, ambiguous metrics such as ‘streams’ can mislead us into thinking that video is complicated, or that video audiences are somehow hard to understand and reach in meaningful, measurable and scalable ways.
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Video + Search: How Online Search Can Drive Innovation in the Online Video Business
Speaker: Tania Yuki & Eli Goodman

Is it worthwhile for online video publishers to pay for search placement? Can online video strategies be enhanced by search intelligence? In this session we explore the ways online video publishers are currently employing online search for their businesses and where search data enables publishers to rethink their video discovery strategies.
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(re)introducing Online Video, and Online Video Measurement: UK, France and Germany
Speaker: Tania Yuki

As online video becomes more mainstream (over 84% of UK online users view a video every month) and online advertising continues to expand (projected to grow to £4.8Billion by 2012 in the US alone), the need to understand the effect that online video advertising has on brand awareness, online & offline sales, and unique viewers could not be greater.
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Video, New Face of the Web
Speaker: Alex Banks
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Why Video Audience Measurement is your Friend
Speaker: Tania Yuki
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